We reignited TGI Fridays by going back to its roots and uncovering a simple truth: the brand is at its best when it delivers unapologetic joy. From that insight, we came up with the platform of the Friday State of Mind, celebrating freedom, indulgence and togetherness.

With a confident new tone, vibrant Americana-inspired design, and the rallying cry “We’re So Back” TGI Fridays is returning with energy and the joy people know and love.