With energy bills rising, thousands of post offices around the UK were facing closure. The only way to prevent this from happening was if the government continued their energy scheme.

So we developed a campaign to demonstrate that the Post Office, the individual branches, and the postmasters that run them, are fundamental to the UK’s social and economic fabric.

The combined creative output resulted in 902 pieces of coverage, 822 pieces of broadcast, 1.2bn total reach, and most importantly, the government extending the bill.