After winning the Creative Shootout 2025, we were tasked with tackling the stigma and fear surrounding epilepsy. The brief was to inspire the nation to respond with empathy and confidence when someone has a seizure.

Our creative idea put audiences in the shoes of people living with epilepsy, showing everyday moments through their eyes. The campaign challenged misconceptions and guided viewers to Epilepsy Action’s two-minute CARE steps, making a small action potentially life-saving.

The campaign resulted in 90 pieces of coverage and hundreds signing up to become an ‘Epilepsy Ally’.