The British Red Cross challenged us to showcase the long-term impact of their international work, made possible by players of People’s Postcode Lottery. Our goal was to connect UK audiences with inspiring stories of communities recovering and rebuilding after crisis.

We created Hope Street, a free immersive exhibition at Battersea Power Station, where visitors could step inside and explore five doors, each revealing real stories from Türkiye, Eswatini, Syria, Ukraine, and Bangladesh.

The activation achieved 49 pieces of coverage, a total reach of 192m, and welcomed 15k visitors.