STRAT: THE POLTERGEIST
INSIGHT: CYBER ATTACKS ARE AN INVISIBLE THREAT TO BUSINESSES
SOLUTION: SHOW HOW DAMAGING A CYBER ATTACK WOULD LOOK IN REAL LIFE
STUNT / VIDEO
We want to shock businesses into realising how damaging a cyber attack could be, and there's no better way of doing that than showing them how it would look like in their workplace. We would secretly film an office rigged with various live effects to simulate a poltergeist attack. This would include stunts like filing cabinets spraying out documents, tables moving, lights flickering, water coolers spurting water, desk chairs spinning and even staged actors to be attached to wires and moved around the room. The reactions from the workers would all be captured on the hidden cameras and used to create the video.
Instagram ads created from Close-up shots of the video